Wednesday, 30 November 2011

Having recently launched a new supercar, the McLaren is committed to grow beyond the automotive area. In an interview with The Wall Street Journal, Ron Dennis, Executive Chairman of McLaren Group, is interested in expanding the area of involvement of the brand to other aspects of technology.
"We are a company car, but we are first and foremost a technology company. From a business point of view, quickly came to the conclusion we have a limited growth if we are only confined to a Formula 1 team, as it is not classifiable "Dennis is quoted on that site.

Thus, the company intends to assume greater weight Woking in the technology sector, having already launched a partnership with pharmaceutical company GlaxoSmithKline PLC to develop new planning tools and computational prediction.

Moreover, according to information disclosed by The Wall Street Journal, McLaren also has a partnership with air traffic control services in the UK and a service inspired by her telemetry Formula 1 team that is able to record and control the operation of locomotives in California. Moreover, the application in the technological area, Dennis admits that telemetry could even be applied to people, being to make a study to monitor body functions of patients remotely in real time.

As for its core market - cars - McLaren plans to launch two more models in the short term to add to the MP4-12C, with a more exclusive in the path of another iconic F1 more accessible and to fight with the Porsche, for example.

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