Sunday, 18 March 2012
Thursday, 15 March 2012

Ferrari drivers fuel Formula One fans with 15/3/2012 - Melbourne - Scuderia Ferrari?s Formula One drivers
Fernando Alonso and Felipe Massa served a special Shell V-Power
Caffè Veloce to Ferrari fans today at Brunetti café in Carlton,
Melbourne.
The Shell V-Power Caffè Veloce has been specially blended by
the Ferrari superstars to give their fans a caffeine boost during the
Formula One weekend, the secret ingredients being a mix of
100 percent Arabica roasted espresso beans and rich Italian hot
chocolate.The four ounce Shell V-Power Caffè Veloce will be available for
March 17 and Sunday March 18 between 1pm-2pm.The advances made
Formula One World Championship.Shell V-Power is designed to improve
responsiveness by cleaning power-stealing deposits from the
valves and injection system inside your engine.It also actively reduces
component to protect critical engine parts and unlock valuable energy.road comes directly from the work we are doing in Formula One,
but that?s not the end of the process - far from it," Cara
Tredget, Shell Formula One Technology Manager, said."In Formula One
of extra performance and that?s a philosophy Shell also applies
to our road-going products."Use the following login details to download a
Motorsport fans can learn more about Shell?s technical partnershipwith the Ferrari team by visiting www.shell.com.au for full details.Shell
V-Power is available from most Coles Express sites in
Victoria, ACT, New South Wales, Queensland and South Australia.
Motorists can visit www.shell.com.au/fuelfinder to locate
where Shell V-Power is sold.For further information please contact: Alexandra
Jovanovic,
Shell Media Hotline, 0417 007 344.
Saturday, 10 March 2012



It is an EXCELLENT start, no doubt.
I think Frank Williams, will begin to see the crap they did not renew with Barrichello in the other teams or not to take it for sure will go ahead and be a champion ..
Wednesday, 29 February 2012


Friday, 3 February 2012
Pirelli Journalists invited to walk in a two-seater F1 (failed to invite me!) And this is WONDERFUL testimony of a friend of ours ... I thought Fabio Seixas WONDERFUL and I hope You guys enjoy ...
by Lionel de Campos Jorge email Jornalist lelof1@yahoo.com.br
I walked in a F-1
It's been five hours. But my neck hurts and my stomach is still trashed.
This Thursday in Abu Dhabi was special. A unique experience, exciting, didactic, shocking: I've been in F-1 car.
As a passenger, it is clear. It was a two-seater of the Yas Marina circuit, with Cosworth V10 engine and Pirelli tires demonstration, harder than normal.
"The engine is strong. It is much like a conventional F-1. The cockpit is only a little wider and the wheelbase is longer," said Di Grassi, a test driver for Pirelli, which sponsored the game, and my driver.
The cockpit is wider to fit the legs of the passenger, who embrace the front seat of Di Grassi _os elbows were more or less at the time of my knees.
But make no mistake. It's all very, very tight. Especially with the belt of five points, sticking you in the seat, and with the fairing that is fitted at the shoulders. There was a colleague who had claustrophobia crisis and asked to leave. And a detail: the higher the passenger, the less room left for the arms of the pilot.
Di Grassi know for years. I have written here that is the pilot with more technical knowledge with anyone who has talked. An engineer by birth, a point today to help Tilke circuits in drawings. "When you turn, says he wants to come with me. I accelerate," he promised.
Said and done.
We left the pit and then came the big straight. The car came close to 300 km / h. It feels like an endless fall into a roller coaster. The helmet almost leaves.
In silence, I hope that the line will end soon. A mistake, I find soon: as impressive as the speed on the line is the force of braking. All his organs were being pushed back to 300 km / h, suddenly are thrown forward. The stomach almost to the middle of the track.
Lucas let slip the car into two or three turns, attacks the zebras, and then opens the back cast. Comes the great line: now, packed with the car, crossed the 300 km / h. "We have reached a 305 km / h," he says, later.
Figured to be more prepared for my second time there. Impossible. "This is not done to normal people," was all I could think first of a brake, even stronger, while my left hand vainly tried to hold the helmet.
In the back of slowing down, new meeting with the line, with the brake, with zebras, with curves. The return to the pits.
With two certainties:
1. Everyone who thinks racing is not sport should be placed in a car for such a ride. Five hours later, his neck still hurts from physical exertion, the idea would be another. Not to mention that you stood idly by while the pilot did all the dirty work;
2. It takes years and years so that a driver gets to the point of driving a F-1. You can not do two or three seasons at the base and try to jump as high. Yes, Raikkonen did, which only reinforces the power of the guy and the risk of Sauber. "What you're feeling what I feel if someone came to me and told me to fly a plane. I could not get the business off the ground. All these are years of practice," says Di Grassi, gentle yet dazzled with journalist .
I know many people will say, "See? Is easy to criticize these guys, right? Now that's ass sat there, I see ..."
Bullshit. One thing is to recognize that what they do is not for everyone. I already knew, anyway. Another thing is to analyze, within the context of those 20 or so riders vying for a race, who was right, who was ill, who erred, who hit.
They, pilots are not ETs. These are people who spent their lives training with a purpose. If I asked any of them sit on the laptop and write a report, I am sure that most could not. As I could not extract a tooth, prepare a petition or control surgery.
But it was interesting to feel the skin rather than for them is routine.
The experience was filmed. I'll edit and put everything right the first pit stop of the year, in early February.
Until then have stopped the neck pain and my stomach must have gone back to the place. I hope.
Written by Fabio Seixas at 12h52
Thursday, 19 January 2012


Film will be part of the recordings made in Rio de Janeiro Brazil
"In the film, Shell Helix will highlight its partnership with Ferrari," says Leila Prati, global director of marketing for Shell Helix
Shell will invest $ 50 million in a commercial for Shell Helix line of lubricants for passenger cars. The film begins shooting on Friday, 20, in Rio and also have recordings in the capital from Rio de Janeiro on Saturday, 21. After the country, Russia, India and China will be the location for other scenes of the commercial.
. "In the film Shell Helix will highlight its partnership with Ferrari - maximum of motoring passion - to be closer to that audience," anticipates Leila Prati, global marketing director of Shell Helix. The new campaign is directed to a consumer motivated to "make smart choices for your life." Seven Ferraris collectors are used in the filming taking place in Santa Teresa, in Flamengo Park and the waterfront. Shell is the technology partner of Ferrari for over 60 years. It develops and tests its lubricants with the company's cars in Formula 1. "This mutual work wins victories on and off the track and who benefits most is the final consumer who has a high-tech lubricant" he says.
The amount to be invested is part of the total U.S. $ 100 million that the advertiser global destination for marketing this year. Leila says that this investment includes spending on brand research and development, communication, advertising materials, among others. "Today the line Shell Helix is a leading global brand recognition, according to research conducted by Synovate, and we want to maintain the level, giving priority to Brazil as a strategic market for Shell," he explains. The country is the second largest global market in sales of the brand, with 13% .
Tuesday, 10 January 2012
By an organization, sponsors, drivers and teams journalist friends all very well done congratulations
Lionel de Campos Jorge journalistic lelof1@yahoo.com.br
Saturday, 7 January 2012
Brazil is one of the richest countries of the moment one of the largest economies in the world. And do not stop growing and the rest of the world not to fall.
If you bet on Frank Williams Rubens Barrichello will hit in full by that sponsorship money will not be lacking to support Barrichello who is very loved in Brazil and represents the "BRAZILIAN NOT NEVER QUIT."
I never doubted that Barrichello was not running because I asked God and his Son Jesus, I always ask is honest and Barrichello will still win many Grand Prix
Lionel Campos Jorge De Journalist
email lelof1@yahoo.com.br
Wednesday, 4 January 2012
Wednesday, 28 December 2011
Saturday, 24 December 2011

Wednesday, 21 December 2011
Wednesday, 14 December 2011

email lelof1@yahoo.com.br
I love this time of year to receive Christmas cards from friends Sponsors, Drivers, Teams Formula1 Thanks to all
Sunday, 11 December 2011
Wednesday, 30 November 2011
O carro de cristal
MAURO DE BIAS [@MaurodeBias]
de Bolonha
A fornecedora de combustível da Ferrari, a Shell, trouxe ao Brasil novamente o carro de cristal. Totalmente transparente, o modelo foi construído para simular o fluxo do lubrificante Shell Helix Ultra dentro do motor. Com a primeira exibição programada para Interlagos, o auto ficará no Brasil até 6 de dezembro.
Após o GP do Brasil de F1, o carro segue para o Rio de Janeiro, onde será exposto no Museu de Arte Moderna, na Zona Sul da cidade, na terça-feira (29) em evento da empresa. O modelo é uma réplica do Nissan 370Z e foi todo construído em perspex, material semelhante ao acrílico. Enquanto o carro original pesa menos de 1,5 tonelada, a cópia pesa duas.
No total, a Shell investiu R$ 300 mil no carro-publicidade. A empresa já o levou para China, Rússia, Turquia e República Tcheca. A petrolífera é parceira da Ferrari há mais de 50 anos




























