Thursday, 15 March 2012

Shell Capital

Ferrari drivers fuel Formula One fans with

free coffee

15/3/2012 - Melbourne - Scuderia Ferrari?s Formula One drivers

Fernando Alonso and Felipe Massa served a special Shell V-Power

Caffè Veloce to Ferrari fans today at Brunetti café in Carlton,


The Shell V-Power Caffè Veloce has been specially blended by

the Ferrari superstars to give their fans a caffeine boost during the

Formula One weekend, the secret ingredients being a mix of

100 percent Arabica roasted espresso beans and rich Italian hot


The four ounce Shell V-Power Caffè

Veloce will be available for free from

Brunetti in Carlton, City Square and

Myer on Thursday March 15 between

12pm-1pm, Friday March 16 between 8am-9am and Saturday

March 17 and Sunday March 18 between 1pm-2pm.

The advances made together with Ferrari have enabled Shell to

develop a world-class road fuel, Shell V-Power.

The road fuel is 99 percent the same types of compounds found in

the Shell V-Power race fuel being used by Ferrari in the 2012

Formula One World Championship.

Shell V-Power is designed to improve performance and

responsiveness by cleaning power-stealing deposits from the

valves and injection system inside your engine.

It also actively reduces friction by introducing a surface coating

component to protect critical engine parts and unlock valuable energy.

This technology has powered Ferrari to 10 FIA Formula One World Championship Constructors? and 12 Drivers? titles alongside Shell.

"The technology we used to develop Shell V-Power for the

road comes directly from the work we are doing in Formula One,

but that?s not the end of the process - far from it," Cara

Tredget, Shell Formula One Technology Manager, said.

"In Formula One you are always pushing for that little bit

of extra performance and that?s a philosophy Shell also applies

to our road-going products."

Use the following login details to download a VNR from the event:
Username: vnr
Password: veloce

Motorsport fans can learn more about Shell?s technical partnership

with the Ferrari team by visiting for full details.

Shell V-Power is available from most Coles Express sites in

Victoria, ACT, New South Wales, Queensland and South Australia.

Motorists can visit to locate

where Shell V-Power is sold.

For further information please contact: Alexandra Jovanovic,

Shell Media Hotline, 0417 007 344.

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