THIS IS A WELL DONE MARKETING WALK WITH F1 ON SNOW

Bridgestone has developed a tire FANTASTICO full of carnations to walk in the snow.

22-01-10) - The driver Sebastien Buemi gave a demonstration of how to drive a Formula 1 model in neve.O venue for the presentation was at the Olympic basin, located near Circuit Gilles Villeneuve in Quebec. But as the lake ice formed by low temperature did not provide security, technicians have chosen to put the car Red Bull RB5 on the route of the race track.Despite the unexpected, the view was perfect. To gain greater maneuverability on the ice the competition model used a Bridgestone brand tire with metal studs.According to the pilot of 21 years, the experience was wonderful. "I think good to be back to the world of F1, which is worth a little cold," he finished with a happy smile.

by report Lionel de Campos Jorge lelof1@yahoo.com.br